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Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling Subclass_Employment Law menyantuni fakir miskinTake control of your brand and your stories for greater successYour brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.